Digital Marketing

Digital Marketing Services

Website, SEO, video, ads, and AI automation. Digital marketing services means all five of those channels run as one plan instead of five separate vendor relationships. This comes from a builder who's done SEO and web design since 1998; every other channel runs on that same standard. Nothing in your marketing competes with itself. It's for an owner who wants one person who sees the whole picture, not a committee.

Digital Marketing Services Start With Your ZIP

Here it means the website and SEO run as one plan. Video and ads join it, and so does AI automation. One plan beats five vendors pulling in different directions. Give me your ZIP and I'll tell you what your market needs first.

Digital marketing services — five greenhouse beds each with a different crop, all fed by one brass irrigation line down the center aisle — Caleb Schallert.
Five beds, one line, one plan. That is what a full-service agency should mean.
On this page
  1. What Digital Marketing Services Means as One Plan
  2. What's Included
  3. What This Costs You — Priced per Job, No Packages
  4. Who This Is for, and What Changes Either Way
  5. Boundaries — What I Don't Do

The whole plan

What Digital Marketing Services Means as One Plan

I run these five pieces as one plan, because I've watched an ad manager bid on a keyword the SEO work already owned before anyone caught it.

Digital marketing services — five garden beds converging on one path, fed by one shared irrigation line — Caleb Schallert.
Five pieces, one plan, one line feeding all of them: nothing here competes with itself.

The five pieces

What's Included

Internet Marketing Service

Nine SEO sub-services report to one strategy under the internet marketing service piece, instead of nine separate invoices.

Digital marketing services — a cross-section diorama of soil, roots, water, and a greenhouse connected by one pipe — Caleb Schallert.
The site, the roots, the water, and the greenhouse: five pieces, all running through the same line.

Website Designer

Dollars spent on ads get wasted by a slow WordPress plugin or a confusing homepage, so I fix or build the website designer piece first.

Video Production Service

Their own words on a YouTube thumbnail outperform another paragraph of text, feeding straight into the video production service piece and the ad account.

Advertising Agency

I run the advertising agency piece off the same keyword map as the SEO work, so your ads bring in leads without bidding against it.

Automation Company

Once the automation company piece is running, you find the 2 a.m. emails already answered before you open your inbox.

Pricing

What This Costs You — Priced per Job, No Packages

Every job gets priced on its own, so a site needing SEO and a little video costs less than one needing ads and a full rebuild.

Digital marketing services — one hand-filled seed packet set apart from a bundle of identical bagged ones — Caleb Schallert.
I price what your business needs, not a bundle built for a business that doesn't exist.

Who this is for

Who This Is for, and What Changes Either Way

Two vendors bidding on the same term pay for one click twice.

  • The ad account now reports to the same person who runs the web work and the SEO.

Boundaries

Boundaries — What I Don't Do

A few clear lines on what this does and doesn't include, stated up front.

No Legal, Tax, or Bookkeeping Advice

This work means the marketing, for me. It doesn't mean legal advice, tax advice, or a QuickBooks setup. A business consulting services conversation covers entity setup and financial systems, and I'll bring in a licensed professional for anything that needs one.

No Guaranteed Rankings

Nobody guarantees a first-page Google ranking by a set date. The data gets laid out before a dollar gets spent.

AI Video Samples Are Labeled

When a video sample uses AI-generated footage or voice instead of a live shoot, it always gets labeled that way before you approve it.

Ecommerce Gets a Mention, Not a Rebuild

Shopify stores come up inside the website conversation, with building and running one treated as its own separate project.

SEO by Itself Has Its Own Page

If search engine optimization is the only piece you need, I've built SEO services to walk through that alone, without the rest of the plan attached. It's good work on its own, in my book; it just isn't this same engagement.

Here’s what I build for you.

Audit

See what's happening today

Build

Do the work that moves the number

Prove

Show the data, not promises

How the work goes, start to finish: audit, build, prove.

A few things I build:

  • Internet Marketing Service
  • Website Designer
  • Video Production Service
  • Advertising Agency
  • Automation Company

16 straight answers

Frequently Asked Questions

These only live on this page. If yours isn't here, ask me below.

What "Digital Marketing Services" Means

What Does "Digital Marketing Services" Mean?

It means I run your website, SEO, video, ads, and AI automation as one plan, so one person sees everything and your business gets found, trusted, and chosen online.

What's the Difference Between a Digital Marketing Agency and a Marketing Agency?

Barely any difference, in my experience. "Digital marketing agency" is the online-specific version of the older, broader "marketing agency" term, which used to cover print, radio, and direct mail too. Most searches for either one mean the same thing now, a provider who handles a business's online presence. Either way, I'd rather you ask whether one person runs the whole plan than worry about which word sounds more current.

Is a Digital Marketing Company Different From a Digital Marketing Agency?

Not really. "Company" and "agency" describe the same kind of work under different words. "Technical SEO agency" and "technical SEO company" split the same hair. I work under my own name instead of an agency structure, so you get the same person on your account the whole way through, whichever word is on the door.

Is "Online Marketing Services" the Same Thing as Digital Marketing Services?

"Online marketing" is the older phrase for the exact same work, from before "digital" became the common word for it. Both mean the website, SEO, ads, video, and automation working together to get a business found online. The phrasing changed; the pieces didn't.

How the Five Pieces Work as One Plan

What Does a Full Service Digital Marketing Agency Include?

Five people can share one invoice and still never coordinate. I run all five pieces off one keyword map and one calendar instead.

How Is Working With One Full Service Marketing Agency Different From Hiring Five Vendors?

One person sees the site, the rankings, the ad account, the video library, and the automation at the same time, in my build. I write a page already knowing what the ad campaign will say about it. A designer, an SEO consultant, and an ad manager working separately would each be guessing at what the other two are doing.

Show 10 more questions

How Do You Sequence SEO, Ads, Video, and the Website Together?

I start with the website so it can hold the traffic, then SEO because it compounds slowest. Ads run alongside for leads, and video and automation come last.

Do the Pieces Work Better Together, or Is That Just a Sales Pitch?

They work better together because the same person is making every decision, and I'd say that's the straight answer. The ad account is built off the same keyword map as the SEO work, so the two never bid against each other. A video gets used in the ad account and the content calendar instead of sitting in a folder. That only happens when one person owns the whole plan. Split it across five vendors and it stops.

Pricing and Who This Fits

How Much Do Digital Marketing Services Cost?

There isn't one, and that's on purpose. The answer depends entirely on what your site, rankings, and ad account already show me. Take two businesses that call the same week. One's got a strong website and just needs SEO and ads. The other's starting over. I quote the pieces after a direct look, and the number moves with how much work each piece takes, never off a fixed rate card.

Do You Sell Packages, or Price Every Job Separately?

I price every job separately. Tiered packages charge two very different businesses close to the same amount, so one overpays for pieces it never uses and the other underpays for the piece everything else depends on. So I quote the pieces you need, in the order they need to happen.

Is This the Right Fit for a Small Business, or Only Bigger Companies?

It suits an owner who's tired of hand-managing several vendors and wants one person who sees how the pieces connect. That's most often a small or mid-size business, in my experience, not one that needs an RFP and a committee to approve a headline. Size matters less than who's making the decisions.

Do I Need Every Piece, or Can I Start With Just One?

Start with whichever piece your site, rankings, and ad account show you need. That's part of the audit, not a guess. And most businesses end up adding pieces over time as the first one proves out, but I don't sell this as an all-or-nothing bundle.

Boundaries and What Changes

Do You Guarantee Rankings or a Set Number of Leads?

No one credible promises a first-page ranking by a set date, mine included.

Do You Offer Legal, Tax, or Bookkeeping Help as Part of This?

Digital marketing services means the marketing on this site, full stop. The website, SEO, video, ads, and automation. Entity setup, bookkeeping, and financial systems are a business consulting services conversation, and I bring in a licensed professional for anything that needs one.

What Changes If I Keep Marketing Spread Across Separate Vendors Instead?

Old URLs can vanish when a new site goes live, taking rankings nobody warned the SEO person about.

Can You Handle Ecommerce as Part of Digital Marketing Services?

An online store can come up in a website conversation, and I'll say so when it matters for your business. Building and running a full storefront is its own project, not something that gets folded into a marketing plan.

Want the thinking behind the work? Explore the marketing guides: the informational side of this service, in plain English.

Why Choose Me for a Full Service Digital Marketing Agency

I've watched a business pay four vendors who had never once compared notes. The same builder is behind this; here's the story.

Digital Marketing Agency Reviews

I don't have client reviews on this page yet; here's how I earn them.

Full Service Marketing Agency: What's Included

Digital marketing services here mean internet marketing and website design. Video production and advertising come next, alongside automation, sequenced together and priced per job. The internet marketing blog is where I break down the SEO piece in plain English.

If you want it straight from the source, see: How Search Works (Google Search Central).

Let's talk

Let's Talk

Introduce your business in a line or two, and here's how to reach me.

"Everyone is welcome. This is bigger than me."