SEO & Web Design Since 1998 · Houston, Texas
Caleb Schallert: Stop Losing the Leads You Already Earned.
The people are already searching for what you do. If your site is slow, unclear, or invisible to them, that demand goes to whoever shows up instead. I build the site, the search presence, and the follow-up that turn them into customers.
Free, and I mean free. I show you where you are leaking leads and what to fix first. No lock-ins.
- Who
- Caleb Schallert, founder and lead strategist
- Doing
- SEO and web design since 1998. Also advertising, video, and AI automation
- Based
- Houston, Texas, since 2018
- Reach
- Businesses anywhere in the world
- Contact
- The form on this page. No phone number is published.
- 1998
- Doing SEO and web design every year since
- 5
- Service lines, one operator who answers for all of them
- 4
- Kids, which is why I do not waste your time
It Is Almost Never a Traffic Problem.
Owners come to me wanting more visitors. Usually the visitors are already arriving, and leaving before the form.
They Arrive and Bounce
A page that takes seconds to paint on a phone loses people before the headline loads. You paid for that visit either way.
Your Own Pages Compete
Three pages chasing the same search means none of them wins it.
Nobody Is Counting
If calls are not tracked to the page that caused them, every decision after that is a guess with a budget attached.
This page is the example. Paste calebschallert.com into Google’s PageSpeed Insights, then your own address, and compare.
Three Steps, in Order.
You know what happens and when before anything gets built. No retainer trap.
I Audit What You Have
Every page, every ranking, and every form, written down and handed to you, whether or not you hire me.
We Build the Plan
What each page is for, what it should earn, and the order we do it in. Priced before anything starts.
We Plant and Tend
Build, measure, prune, repeat. The roots grow ten times over before anything breaks the soil.
Five Ways I Help You Grow.
One root system. Take the part you need now; the rest is there when you are ready, and the second one you add is always cheaper to grow than the first.
SEO & Internet Marketing
Own the searches your customers actually type, and compound it month over month.
Web Design & Build
Fast, hand-built, and yours to run. No monthly ransom to keep it online.
Advertising & PPC
Water while the roots are still growing. Measured against real calls and forms.
Video Production
How people decide whether to trust you before they ever call.
AI Agents & Automation
The follow-up that happens at 11 p.m. on a Saturday, when you are not at your desk.
All 50 States, One Map.
I work from Houston with businesses anywhere. Hover a state for its biggest metro, click it to read what I would look at first there, or put your ZIP in and I start your plan with it.
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Hover a state to see its biggest metro, or put your ZIP in below.
Who You Are Actually Hiring.
I built my first website in 1998, GoldenEye cheat codes, Dreamweaver, my dad looking over my shoulder. I have been doing SEO and web design ever since. I started Astoundz in 2000, where I lead SEO today, and Deerstone Development, my own company, in 2007. Houston has been home base since 2018, and I am a dad of four.
You talk to me when we scope it and when it ships. If a job needs more hands, or a trade I do not carry, I bring in a company I have worked with for years. You still have one person to ask, and I answer for the result.
Everything is measured in your own Google accounts, not a dashboard I control, so you can check every claim I make. If a thing is not worth doing, I say so, even when it would be easy money.
- A good fit
- You already have customers, and a site that should bring in more of them.
- Also a fit
- You want one person who answers for the result, and numbers you can check yourself.
- Better elsewhere
- You want the cheapest page possible, a guaranteed ranking, or a large team on day one.
What People Say About Working With Me.
Public Google reviews that name me, quoted exactly as written, left for Deerstone Development, my own company, and for Astoundz, where I lead SEO. Both profiles carry critical reviews too, and the reviews page links to each.
I found Deerstone Development after a diligent online search throughout California. Needless to say I was moved from the beginning of our phone conversation by Caleb's warmth, honesty, and transparency. He did not try to sell me more than our church needed, and he carefully considered our budgetary constraints.
Caleb was awesome! Very patient with my questions and persnickety requests. I appreciate Caleb, and Astoundz for going the extra mile on this project. As this was only the first phase, I look forward to working together again very soon!
The free audit from Caleb Schallert
Tell Me What You Are Trying to Grow.
Send me the site and what you wish it did. I will tell you what I would fix first, in plain words, at no cost. Prefer a form with more room? Use the contact page.
- I reply within one business day
- You get a plain-English audit, not a sales pitch
- You work with me, and there are no lock-ins