Pennsylvania
Internet Marketing Service in Pennsylvania: Under One Plan.
I'm Caleb Schallert, based in Houston, and I run internet marketing for businesses in Pennsylvania the same remote-first way I run it everywhere I don't have a local office: websites, SEO, video, ads and automation, one person across all of it. An audit first, a plan you can see, and Search Console data every month proving it moved.
Internet Marketing Service Starts With Your ZIP Code
Whether you're in Philadelphia or anywhere else in the state, give me your ZIP. I'll show you what results look like for your market.
On this page
How Remote Work With Me Runs
There’s no storefront to point to. I work from Houston, the way I work with anyone I can’t drive over and see.
- I look at what’s live before touching anything
- A plan you get a say in
- Something visible before the first month’s out
There is no shortcut version of month one. Audit, plan, then work you can see.
Here’s what I build for you.
Audit
Everything live gets read before anything changes
Build
Built on a schedule you can follow along with
Prove
Numbers from Search Console, dated and checkable
That order doesn’t bend, at least not for me. Audit, build, prove, and I’ve learned the hard way what skipping one costs.
The Numbers Behind the Market
I start with the plain number here. 13,078,751 people live in Pennsylvania as of 2024 (U.S. Census Bureau estimate).
- 13,078,751 people, 5th by population
- 307,065 employer businesses, 6th nationally (2023)
- About 23.5 employer businesses per 1,000 people
- Largest city: Philadelphia, 1,573,916 people
I'd call that the hardest market to break into (12% of the state's population), since the rivals pile up wherever the searches do.
Here are the 5 largest metro areas by population; each carries its own local search reality:
- Philadelphia-Camden-Wilmington: 6,330,422 people
- Pittsburgh: 2,429,917 people
- Allentown-Bethlehem-Easton: 886,418 people
- Harrisburg-Carlisle: 615,361 people
- Scranton--Wilkes-Barre: 574,009 people
The state runs on Eastern time, 1 hour ahead of Houston's Central time, per 49 CFR Part 71. Scheduling works around that difference, not the other way around.
The Top Industries
I pulled BLS employment data instead of guessing, and these are the industries the state runs on.
- Health Care and Social Assistance: 1,114,823 jobs, 2024 (I've seen a well-sourced credentials page outrank a closer competitor's plain listing)
- Retail Trade: 589,435 jobs, 2024 (and I've seen a wrong holiday hour cost a listing its map-pack spot)
- Manufacturing: 563,001 jobs, 2024 (and a spec sheet closes more deals here than a map listing ever will)
A retailer and a clinic never get the same build from me, whatever the state line says.
Metro Search vs. Statewide Search
Type internet marketing company into Google and you could mean the whole state or just Philadelphia-Camden-Wilmington; the page has to answer both.
- The one searcher who truly means the whole state is usually someone about to move here
- Voice search skews local harder than typed search does, even inside the state
- A search from Philadelphia-Camden-Wilmington already reads local to Google before I touch anything
- Desktop sessions skew toward comparison shopping; phones skew local
- Mobile search leans local by default; desktop leans toward research
I'd rather cover both than bet wrong on which one typed it. Clients sometimes ask to cut the metro-level pages, thinking the state page already does that job. It doesn't. One page, two jobs.
What I Would Do First for a Pennsylvania Business
The sector a business sits in shapes the plan more than the state line ever does.
- By 2024, Health Care and Social Assistance had grown to 1,114,823 jobs statewide, and a worried searcher checks credentials before a map, so that's where I'd open the build
- By 2024, Retail Trade had grown to 589,435 jobs statewide, and I'd build the accuracy layer first, then let the seasonal calendar guide the rest
- By 2024, Manufacturing had grown to 563,001 jobs statewide, and I'd start with the technical content; that's what a buyer here is searching for
I'd spend the first 30 days on Philadelphia-Camden-Wilmington's own competitive field, then check Search Console 30 days later for that specific metro. A quieter market still gets the same three-part shape from me; it just moves through each part faster. The audit tells me more about which of these moves matters first than any assumption I'd bring in on day one, and I've been wrong often enough guessing ahead of it that I no longer bother trying. That's where I start.
Seasons, Timing and the Map Pack
One calendar doesn't fit the state, at least not once you look past the first industry. Its 307,065 employer businesses sit across industries with sharply different seasonal rhythms.
- Health Care and Social Assistance holds level month to month, unlike the other two
- Retail Trade follows the same national holiday swings, felt harder here
- Manufacturing keeps a level pace year-round, tied to orders more than weather
I judge the state's timeline against Philadelphia-Camden-Wilmington and Scranton--Wilkes-Barre separately, since a build that clears Scranton--Wilkes-Barre in weeks can take months in Philadelphia-Camden-Wilmington. Seasons don't wait.
Internet Marketing Service in Pennsylvania: What an Audit Usually Turns Up
Two findings follow, each from an audit on someone else's site. They show the work and say nothing about your site until it has been looked at.
- 331 legacy URLs worth 1.58 million impressions over 16 months
- 22 of 157 redirect destinations returned 404
1.58 Million Impressions of Search History Behind Old URLs
After a migration, a multi-location franchise's legacy addresses redirected to location homepages or to a 404 page. Its top commercial phrase fell from about 280 impressions a month to 26 over three months. The full map ran to 331 legacy URLs, worth 1.58 million impressions and 29.2K clicks over 16 months. We wrote five rewrite rules at the host and imported 290 rules at the redirect service. A random sample of 24 URLs all matched. A recovery check was scheduled for about two weeks out. The gain was not yet measured.
Twenty-Two Redirect Rules Pointing at Pages That Returned 404
Two audits had passed a personal-injury law firm's redirect table on loops, self-redirects, chains and duplicates. Nobody had checked where the rules pointed. Comparing 157 unique destinations with the 450 canonical URLs in the XML sitemaps left 33 to test, and 22 of those returned 404. The Spanish content had moved under an /es/ prefix and the table was never repointed. We repointed all 22, 19 of them to the exact /es/ twin, and the final table held 281 rules with none pointing at a 404.
What an Engagement Can Include
The audit decides which of these a business needs. There is no package tier to pick from.
- Internet Marketing Service: SEO, content, and the technical groundwork that gets a site found in the first place.
- Website Designer: the site the SEO traffic lands on, built fast enough to convert it.
- Video Production Service: video in the brand's own voice, not another stock-footage reel.
- Advertising Agency: paid spend that holds the line while the organic rankings climb underneath it.
- Automation Company: the follow-up and lead-routing work that keeps a new lead from going cold.
Start narrow, add the rest once the first is producing. Search Console data and a monthly call come with whatever mix you choose.
Every state I've built a page for lives in the full United States directory. The figures sit next to the rest of the country there, instead of standing alone.
'The market' changes by which state a business competes in, so each state page here runs on its own numbers, not a template.
The Five Services
Work here usually draws from these five things. I couldn't tell you which ones you need without seeing the site first.
6 straight answers
Frequently Asked Questions
These only live on this page. If yours isn't here, ask me below.
Quick Answers
Do You Have an Office in Pennsylvania?
No, I'm based in Houston, Texas. A Pennsylvania client gets the same remote-first process I use everywhere I don't have a physical office. A launch, a shoot, or a leadership meeting gets me on a plane; nothing less does, and I'd rather say that than imply a local presence that isn't real.
How Is Working With Someone Outside Pennsylvania Different From Hiring Locally?
The tools change; the attention doesn't. A kickoff call and a written plan replace the desk visit a local shop might offer. I answer my own phone, and I've told a client their number went the wrong way before they noticed it themselves, the accountability a monthly report is supposed to buy.
What Does Working With Me in Pennsylvania Include?
Working together can pull from five things: internet marketing service, website designer, video production service, advertising agency, automation company. Which ones your business needs comes out of the audit, and I'd rather undersell it than bundle you into a package.
How Fast Can We Start Working Together If My Business Is in Philadelphia?
I reply within a business day of your first message, no phone tag. Once we've talked through the business, the kickoff call comes next. A written plan you can question comes before anything ships.
Is Philadelphia the Best Market, or Should I Look at the Whole State?
Philadelphia (1,573,916 people) is the state's largest market, usually the hardest one to rank in. I put the most work where the most customers already are. I'd still build Pittsburgh its own plan; it's a separate local-search reality, not an afterthought bolted onto the bigger metro's strategy.
Which Industries in Pennsylvania Benefit Most From This?
By BLS data, the top industries are Health Care and Social Assistance, Retail Trade, and Manufacturing. I usually find the competition thickest there too, since more businesses are fighting for the same searches.
Let's talk
Contact Me About Your Project
Want to talk through what this looks like for your business? Contact Caleb Schallert directly, and you will hear back from me, not an assistant, within a business day.
"Everyone is welcome. This is bigger than me."