SEO Audit
SEO Audit Services Built on What's There, Not a Guess
A color-coded score tells you nothing about which finding is costing you traffic. An audit should name what's costing you rankings and the order to fix it in. I pull the data from every discipline myself and hand you one ranked report.
Enter Your ZIP for SEO Audit Services
Here, that means one ranked report in a clear order. It opens with the crawl and the speed. The content and the authority come next. The local signals close it out. Give me your ZIP first.
On this page
The components
What's Included in a Deep SEO Audit
A data-first look covers every discipline that moves rank, in the order that matters most.
Crawl & Indexation
A full crawl of every URL, the same standard behind technical SEO services.
Speed & Core Web Vitals
CrUX field data shows what's slow for the visitors who already found you, which is a different list from what a lab test flags.
Site Structure
How your pages link to each other decides whether the good ones get found or sit three clicks deep. I've found a site's best page reachable only from a footer.
Content vs. Search Intent
Your content gets checked against what's already ranking for the same terms.
Authority & Backlink Profile
Referring domains and a toxic-link check, feeding off-page SEO services.
Local Signals
I check how complete your Google Business Profile is beside local SEO services if you have a location.
One Ranked Report
Whatever is costing you most goes on top.
The process
How I Deliver the Audit, Step by Step
The process stays the same whether you're comparing providers or chasing a drop.
You don't have to take my word for where I start. Google's own guidance on diagnosing a traffic drop covers the same ground I check first.
- A full crawl plus Search Console and Bing Webmaster Tools coverage data, so the audit starts from what search engines report, not a guess.
- Core Web Vitals come from live visitors, never a lab score run once in a quiet room.
- Each page gets read against what's ranking.
- I pull referring domains and anchor text, and flag toxic links.
- A local-signals check when the business has a location or service area, profile, citations, and reviews.
- I put it all in one report and rank each finding by the traffic or revenue it's costing you.
- Then we talk it through.
Free vs. paid
The Free Audit vs. the Paid Deep Audit
This page sells the paid version. Every page offers a free growth audit.
- The free audit is a quick look, the front door and nothing more.
- The paid version adds the full data pull and a ranked priority list.
- It suits a site that tried SEO and stalled.
- I read every line myself, and I never forward a raw export without looking.
I read every finding myself and tell you when a flag doesn't matter, which a color-coded score from most SEO audit services won't do.
The deliverable
What the Report Looks Like, and How It Becomes a Plan
The report reads like an account of your site instead of a scorecard. I've had owners hand it to a developer and never call me again, which is fine.
- Indexation comes first because nothing else counts without it.
- Core Web Vitals get measured for your own templates, not a generic guess.
- Content gaps get checked against what's already ranking for the same term.
- Authority and local findings each come with a fix named next to them.
Every fix in the plan carries a plain reason. I re-check each fix afterward and show you the before and after when we work the plan together.
Stated up front
What This Audit Does Not Do
I'd rather tell you where this stops before you pay than after.
No Invented Score
You can trace every finding back to Search Console or field data yourself.
No Ranking Guarantees
Ranking outcomes depend on what you build afterward. The audit tells you what's true and what to fix.
Not the Ongoing Fix-It Service
This page is the diagnostic. The ongoing work, ranking fixes, link building, local optimization, content builds, lives on the dedicated pages for each discipline, and I'll say which ones the report points you toward.
The Local-Signals Slice Is a Snapshot
Your Google Business Profile and citations get a snapshot here today. The monthly local SEO service repeats this over time.
Here’s what I build for you.
Audit
See what's happening today
Build
Do the work that moves the number
Prove
Show the data, not promises
A few things I build:
- Local SEO
- National SEO
- International SEO
- Content Marketing
- Lead Generation
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Link Building
- Social Media Management
- Brand Identity & Voice
- For Farms
- SEO Services
- Email Marketing Services
- SEO Consulting Services
- Reputation Management Services
- AI SEO Services
- Conversion Rate Optimization Services
- Content Writing Services
- Copywriting Services
- Enterprise SEO Services
- YouTube SEO Services
- Google Business Profile Optimization
- Digital Marketing Consulting
- Marketing Analytics Services
14 straight answers
Frequently Asked Questions
These only live on this page. If yours isn't here, ask me below.
What the Paid SEO Audit Covers
What's Included in an SEO Audit, Exactly?
SEO audit services here check every discipline that moves rank. Local signals go in too where they apply, all in one ranked report instead of seven scans.
How Is the Paid SEO Audit Different From the Free Growth Audit on Your Site?
The free audit is a quick look to see if something is obviously wrong. The paid one pulls the full data across every discipline above and gives you one ranked report you can act on.
Do You Audit the Whole Site, or Just the Technical Side?
The whole site, I do. A technical SEO audit, crawl, indexation, speed, is one component inside the bigger report, the same standard behind my technical SEO services. If you only want the technical slice on its own, that's a fair ask and I'll scope it that way. Most sites, though, benefit from seeing how the technical findings connect to content and authority too.
What's a Local SEO Audit, and Do I Need One If I Only Have One Location?
It's the local-signals slice of the report, your Google Business Profile completeness, citation consistency, and review profile. A single-location business benefits from it about as much as a multi-location one. Proximity and trust signals matter just as much regardless of how many addresses you have.
Do You Check My Backlink Profile as Part of a Link Audit?
Yes, I do. Referring domains, anchor-text spread, and a flag on anything that looks toxic. It's a diagnostic snapshot, not the ongoing link-building work itself, which lives on its own dedicated page if you decide to act on what the audit finds.
How the Audit Works
How Do You Perform an SEO Audit?
I crawl the full site and pull coverage data from Search Console and Bing Webmaster Tools. Then I rank every finding by traffic and revenue impact.
Show 8 more questions
What Tools and Data Do You Pull From?
Search Console supplies the coverage data, and a crawler runs the full-site scan.
How Long Does a Full SEO Audit Take?
Site size and how tangled the issues are set the timeline. I'll confirm it after the crawl.
Do You Fix What the Audit Finds, or Just Report It?
Either, by your choice. I can implement the fixes myself, or hand your developer an exact ticket for each one. Either way, the audit itself is a standalone product. You're never required to buy ongoing work to get the report.
What Does a Website Audit Services Engagement Look Like If My Site Is Brand New?
The same process, with a different emphasis. There's less content-gap analysis since there's less content yet, and more focus on architecture, indexation, and making sure the technical foundation is solid before you build on top of it. A new site benefits from catching structural issues early rather than three years in, I think.
The Report and What Happens Next
What Does the Audit Report Look Like?
One ranked document carries a section per discipline, a named reason beside every finding. The costliest issues sit at the top.
How Does the Audit Turn Into an Actual Plan?
The report ends with a plan. It says what to fix first and which items I'd handle myself versus hand to your developer.
Will the Audit Guarantee a Ranking Improvement?
No, and I won't tell you it will. Where you rank depends on what gets built afterward and how tough your market is.
Do I Need to Buy Ongoing SEO Services After the Audit, or Can I Take the Report Elsewhere?
The report is yours either way. Where a finding points to ongoing work I'll say so, but you're never obligated to continue with me.
Want the thinking behind the work? Explore the marketing guides: the informational side of this service, in plain English.
Why Choose Me for This Work
I've dug pages out from deep inside a tangled structure more than once. I've done SEO and web design since 1998; here's the story.
What Clients Say
I don't have client reviews on this page yet; here's how I earn them.
What's Included
SEO audit services cover a full crawl, Core Web Vitals, and the authority behind the site. Everything lands in one ranked report with what to fix first. The internet marketing blog goes deeper on how a traffic drop gets diagnosed.
If you want it straight from the source, see: Google's own guidance on diagnosing a traffic drop.
Let's talk
Let's Talk
Submit the URL you want picked apart line by line, and here's how to reach me.
"Everyone is welcome. This is bigger than me."
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The crawl and speed get covered in the Journal. Content and authority round things out. Local signals get their own pass, alongside whatever number on your own site has stopped moving.
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