Who I help

Industries I Help, Tuned to How Each One Buys.

Every agency has an "industries we serve" page; this one is mine, in the first person. I use one method across every industry I work in, tuned differently for each. I've built growth for home-service companies, law firms, and healthcare & wellness practices — here's how I take on each one.

Marketing by Industry Starts With Your ZIP Code

Law firms and healthcare practices already show how the method adapts. So do home-service trades. Give me your ZIP and I'll tell you what's realistic for your industry and market before you spend a dollar.

Industries we serve — an aerial patchwork of small garden plots at dusk, each grown differently and divided by low stone borders — Caleb Schallert.
Law firms, healthcare practices, home services: every plot gets grown the way that plot grows, not the same seed thrown at all of them.
On this page
  1. The "Industries We Serve" Page, in the First Person
  2. How the Method Adapts, Industry to Industry

Who I know

The "Industries We Serve" Page, in the First Person

I sat with a plumber taking a water heater call at 11 p.m. and, that month, a family interviewing three lawyers. Home-service trades sit under NAICS 23 Construction, law firms under NAICS 541110 Offices of Lawyers, and dental practices under NAICS 621210 Offices of Dentists.

Home Services

You win the booking by answering first, so I start with a fast site and a complete Google Business Profile. The plan is on SEO for contractors.

Law Firms

After a bad week, a family reads three websites before it picks up the phone to call a lawyer. Bar advertising rules shape the copy from the first draft. The plan is on SEO for lawyers.

Healthcare and Dental

I've had to pull a sentence from a draft because a practice can't claim a result it can't back up. What a practice may say about outcomes is governed, so the marketing gets built around the rule from draft one, not patched in after a compliance review. The plan for that is on SEO for dentists.

Same method, different target

How the Method Adapts, Industry to Industry

The method underneath all three stays the same, audit first, then the work, then the number it moved. What changes per industry is the target.

  • Home service usually means three to five local competitors, not fifty
  • A small set of practice-area searches carries most of a law firm's value
  • Healthcare goes up against institutions with whole marketing departments behind them

I work outside these three cards too. A small manufacturing shop and a farm-to-table butcher counter have both run this same play with me.

An audit-first build fits a plumbing company or a podiatry practice just as well, at least in my experience so far. No template gets stretched to cover the gap. These three are simply where I have the most hands-on reps.

Each card above goes to a fuller page. There I lay out the channels I lean on first, the results that are realistic in a beatable market versus a crowded one, and a timeline I state straight.

Here’s what I build for you.

Audit

See what's happening today

Build

Do the work that moves the number

Prove

Show the data, not promises

How the work goes, start to finish: audit, build, prove.

A few things I build:

  • Home Services
  • Law Firms
  • Healthcare and Dental

6 straight answers

Frequently Asked Questions

These only live on this page. If yours isn't here, ask me below.

Working Across Industries

What Industries Do You Work With?

Mostly home-service companies, law firms, and healthcare and wellness practices. I work outside those three too, because the audit-first method fits any business.

Why Does the Marketing Differ by Industry Instead of Using One Template?

It comes down to the clock each customer is on. A homeowner with a burst pipe wants an answer inside the hour. A family choosing a lawyer researches for a week. A healthcare decision is regulated on top of that. So the site and the campaign get tuned to how that customer decides.

What If My Business Doesn't Fit Home Services, Law, or Healthcare?

The approach still holds, honestly. These three are simply where I have the most hands-on reps, not a members-only list. The same audit-build-prove method fits a plumbing company, a podiatry practice, or a business well outside all three.

How Does the Process Differ From Industry to Industry?

I run one method everywhere and only the target changes. A home-service business is up against local competitors, a law firm fights for fewer high-value terms, and a healthcare practice competes with institutions.

Do You Handle Healthcare Marketing Compliance?

I do, and I build it in from the start rather than patching it in later. What a healthcare practice can claim about outcomes is regulated under the FTC's guidance on health claims, so that's part of the marketing from the first draft, never bolted on after a compliance review flags it.

Where Do I Start?

Start with the free growth audit. Tell me your ZIP and which of the three groups you fall into, or none of them, and I'll tell you what's realistic in your market before you spend a dollar.

Want the thinking behind the work? Read the marketing fundamentals: the informational side of this service, in plain English.

Why Choose Me for This Work

I've run the same audit-then-build method across completely different industries and watched it work the same way each time. This comes from a builder who has done SEO and web design since 1998; here's the story.

What Clients Say

I don't have client reviews on this page yet; here's how I earn them.

What's Included

Marketing by industry follows one order on every account: an audit that maps the whole market. A build fills only the gaps the audit found, and reporting proves it worked. The internet marketing blog goes deeper on the method behind every industry I work with.

If you want it straight from the source, see: Search Essentials guide.

Let's talk

Let's Talk

Point out which industry above sounds like yours, and here's how to reach me.

"Everyone is welcome. This is bigger than me."