Paid Ads (PPC)
Advertising Agency Work Built to Pay for Itself, Fast.
One ad account I audited sent every click to the homepage.
PPC Management Starts With Your ZIP Code
Most ad accounts I open for the first time are burning money on keywords nobody in that city searches. Give me your ZIP and I'll tell you what a working budget looks like in your market.
On this page
How it works
How I Run Your Ads
Every account I manage starts from one shared digital marketing services list.
- I keep your targeting tight wherever your buyers are, on Google Search and Shopping as much as on Meta.
- Before an ad runs, I point it at a conversion-first landing page instead of a slow generic homepage.
- You can follow every dollar to the lead it produced and its exact cost.
An account that reaches me with a negative-keyword list untouched since week one gets tightened before I touch the budget.
Where the money leaks
Where Ad Budgets Actually Go to Die
You keep paying for clicks from too far away whenever the geo radius stays where it was set at launch.
- You have a broad match type running beside a negative-keyword list that nobody has touched in months.
- The geo radius hasn't moved since the campaign first launched.
- No conversion tracking means nobody can say what converted.
- One click lands on a slow, generic homepage.
- Performance Max and seasonal campaigns run unreviewed month after month.
Without conversion tracking I can't tell you which keyword produced the call, and the platform's own algorithm can't either.
The process
How Advertising Agency Delivery Works, Step by Step
A slow homepage wastes half of every click.
I fix that landing page and the account's tracking before I move a dollar of budget.
- I audit your account by checking search terms and match types first and conversion tracking next, and I fix whatever's broken before anything else moves.
- Your targeting and ad copy come next, and I test both against a control while I keep the negative-keyword list on a set schedule.
- Once something is proven, I move budget toward it and trust cost per lead over the platform's spend recommendation, and you get a plain-language report the same day every month.
What's included
The Four Pieces I Build Under Advertising Agency
Some ad plans still chase a page-view goal instead of a call.
- PPC management services covers search ads, keywords, and the negative-keyword list.
- Facebook ads management services covers Facebook and Instagram, built on verified tracking.
- Retargeting services gives visitors who didn't convert yet a second touch.
- Display advertising services puts visual ads on an account structure built to work.
I report off your own lead records that confirm the click became a lead.
Who this is for
Who This Is for, and What Changes Either Way
I look through your accounts in the free audit to see what's already running there.
- You have a new location opening, or an offer that needs visibility now.
- Nobody on the team can explain the cost per lead.
- Boosted Facebook posts run with no strategy behind any of it.
- The free growth audit shows what's already live in your accounts.
I hand you the findings either way, and there are no strings attached.
Sometimes the market slows down. A good report says so instead of hiding behind vague language.
Here’s what I build for you.
Audit
See what's happening today
Build
Do the work that moves the number
Prove
Show the data, not promises
A few things I build:
- PPC Management Services
- Facebook Ads Management Services
- Retargeting Services
- Display Advertising Services
24 straight answers
Frequently Asked Questions
These only live on this page. If yours isn't here, ask me below.
The Basics
What's the Difference Between SEO and PPC?
SEO builds free visibility slowly, while PPC puts you at the top right away and stops when you stop paying, so I run both for every advertising agency client.
Is Paid Search the Same Thing as PPC?
Paid search ads, the ones on Google's results page, are the most common form of PPC, though PPC also covers paid social on platforms like Meta. SEO paid search, SEO and paid search, and paid search SEO all point at the same question people are really asking, whether the paid side and the organic side talk to each other. I use "PPC" as the umbrella term for anything you're paying per click or per impression for, wherever your buyers spend their time.
Do I Need Both SEO and PPC, or Just One?
PPC is the fast lane when you need leads now.
Are Google Ads and Google SEO Connected at All?
They're separate systems, in my experience, and ad rank and organic rank don't influence each other directly. But SEO google ads, google ads SEO, SEO and google ads, and google ads and SEO all share the same keyword data underneath. The SEO vs google ads question misses that. I use what performs in Google Ads to prove which search terms convert before investing months of SEO effort into ranking for them organically. That's signal, not a guess, and google ads SEO services built this way never fight the organic side for the same term.
What Does 'PPC Management' Mean?
PPC management means checking cost-per-lead every single day.
What's Included
What's Included in Your PPC Management?
Platform choice comes first, before a single ad runs.
Show 18 more questions
Are You a Dedicated PPC Agency, or Do You Only Do It Alongside SEO?
I run PPC as part of a full internet marketing service, not as an isolated silo the way a narrow advertising agency might run it. That's an advantage, in my experience, because I can see what a keyword does in paid search before committing SEO effort to it, and vice versa. If you only want ads and nothing else, that's fine too; the work stands on its own.
Do You Still Call It 'Google AdWords,' or Is That Outdated?
Google renamed AdWords to Google Ads in 2018; I still hear people ask about AdWords and know exactly what they mean.
What Tools Do You Use to Manage and Track Ad Campaigns?
I use Google Ads and Meta's own platforms, and I check their numbers against the leads landing in your inbox.
Is PPC Part of a Bigger Digital Marketing Plan, or a Standalone Service?
It can be either. Inside a full plan I send SEO the keywords PPC proves and get proven pages back, and if you only need ads, I'll do just that.
Results and Timing
How Do PPC and SEO Work Together Instead of Competing for Budget?
Which keywords convert shows up fast in PPC, guiding which pages get built for SEO.
If I Could Only Afford One, Should I Pick SEO or PPC?
Your need for speed decides between SEO and PPC.
How Do You Measure Whether the Ads Are Working?
Cost per lead, tracked to the platform, the campaign, and the exact ad, not impressions or clicks alone. I connect that to your actual lead records, not just what the ad platform reports, because ad platforms have every incentive to make their own numbers look good. You'll see the math.
Can PPC Data Help My SEO Strategy?
It's one of the fastest ways I know to validate a keyword before you invest content and time into ranking for it organically. If a keyword converts well in paid search, that's a strong signal it's worth an SEO push too. I use PPC as a live test bed for the SEO roadmap, not just as its own separate channel.
What Makes Someone a PPC Specialist Versus Just Someone Who Can Log Into Google Ads?
Negative keywords and correct conversion tracking from day one are what a PPC specialist sets up first, then cuts a losing ad instead of hoping it improves. I use paid clicks the same way, to prove a keyword converts before anyone spends a month writing content around it.
Working With Me
Do You Require a Long-Term Ad Management Contract?
No lock-ins, ever. You keep the ad accounts, the data, and the creative regardless of whether we keep working together with this advertising agency. I'd rather earn the relationship every month by performing than trap you in a contract you'd otherwise want out of.
What's SEM, and How Does It Relate to What You Do?
It's the umbrella term I use when I talk about paid search and SEO together.
Will You Build My Ad Strategy, or Just Run What I Already Have?
Both, depending on where you're starting. As an advertising agency, if you already have campaigns, I'll audit them straight and tell you what's working and what's wasting money before touching anything. If you're starting fresh, I build the strategy from your goals and your actual cost-per-lead target, not a generic template.
How Is Working With You Different From a Big PPC-Only Agency?
You get a senior strategist working directly on your advertising agency account, not a junior media buyer following a playbook while an account manager relays updates. And I also see your SEO and content at the same time, so the ad strategy isn't blind to the rest of your marketing.
Do You Manage the Ad Account, or Just Consult on Strategy?
I manage it directly. Building campaigns and writing ad copy come first, then watching performance and adjusting spend follow, while I stay available to talk strategy any time you want to understand the "why" behind a decision. You're never locked out of your own account with this advertising agency; you own it, I just run it well.
More Quick Answers
How Fast Do Ads Work?
It depends on your account, but once I've fixed the tracking and targeting, leads can start within days.
What’s a Good Budget?
It's enough for me to gather data and scale the winners, and I don't ask for more.
Which Platforms?
I run ads across Google Search and Meta.
How Do You Keep It Profitable?
Negative keywords go in before the budget scales.
Why Choose Me for This Work
I've opened ad accounts still spending on keywords nobody in that city had typed in years. This comes from a builder who has done SEO and web design since 1998; here's the story.
Planned sub-services
What Clients Say
I don't have client reviews on this page yet; here's how I earn them.
What's Included
An advertising agency should mean Google Ads built to earn quality score and money back. A mismatched landing page drags that score down. The PPC blog covers both in plain English.
If you want it straight from the source, see: Quality Score (Google Ads Help).
Let's talk
Let's Talk
Point me to the ad you keep running out of habit, and here's how to reach me.
"Everyone is welcome. This is bigger than me."
From the Journal
I've written about running ads well in the Journal. Budgets and quality score come up often, and so does what retargeting earns back. Start with whichever question is costing you money right now.