SEO Services as One Accountable Engagement

Yes. Same work, spelled out. I use both because people type both.

I'm not any of those, strictly speaking. There are no layers here and no account team, so there's nobody standing between you and the work. You can call it whatever fits how you're searching, and what you get either way is one person, one plan, and a reply from me within a business day.

The first month is the audit and the plan, and after that it settles into a rhythm, with the technical fixes and the writing early on, the links once the site can carry them, and a report at the end of every month. I don't skip a step to make an early month look better, because the skipped step always comes back, and it usually comes back bigger and at a worse time.

Both. Technical, on-page, new content, and off-page authority. If somebody quotes you for search work and only touches the technical layer, that's a narrower job than this one. Worth asking which parts they're leaving out.

Yes, and I'd open it the same way I open anything else. I read every URL, I look at what's indexed, and I look at what the last team fixed and what they left behind. Most takeovers don't need a rebuild; they need somebody to find what got missed, and it's usually sitting in the redirects or in the URL structure.

Indexed pages, positions on the terms we agreed to chase, and organic traffic. Then the number that pays for all of it, which is how many of those visits turned into a call or a form. You get all four every month, including the month one of them goes backward. I'd rather say it first than have you find it.

I don't publish a price. A single storefront and a brand selling into four countries aren't buying the same work, and a rate card that covers both is only fair to one of them. I quote the job once I've seen the site. You get the number before you commit to anything.

No. Google changes the algorithm a few times a year and doesn't ask any of us first. I've watched a page that held the top spot for years drop to page three overnight, and nobody who had promised that client a ranking was around the next morning. What I'll put in writing is the work and the monthly report, and if a number drops you'll read it there before you notice it yourself.

No. Earned only, through outreach and writing somebody wants to cite. A bought link profile looks faster for a quarter or two, and then it costs more to clean up than it ever saved. I've done that cleanup. It isn't fun.

No. I work month to month, and I've never understood the logic of locking somebody into a year of something they can't see working yet. If the work is paying for itself, you'll keep it. If it stops, tell me and we stop, with no notice period and no argument. I'd honestly rather earn the renewal every month than hold somebody to a contract they've stopped wanting, because that person tells their friends about it, and not in the way I'd like.