Internet Marketing & SEO

Internet Marketing Service That Gets You Found, Chosen, and Hired.

Done right, internet marketing service is the full growth engine. So it puts you in front of people already searching for what you do, then turns them into leads, local, national, or worldwide.

Internet Marketing Service Starts With Your ZIP Code

I open sites running five different tools that all fight for the same visitor, and nobody there ever notices. Give me your ZIP and I'll tell you what's realistic for your market before you spend on one more tool that just adds noise.

Internet marketing service — rows of young seedlings catching crossed beams of gold light in a warm greenhouse, each one already linked before it breaks the soil — Caleb Schallert.
Every channel starts the way I start a seedling: same soil, same light, so nothing competes with itself.
On this page
  1. Everything Under Internet Marketing Service
  2. Why This Can't Be Nine Disconnected Vendors
  3. How Delivery Actually Works, Month to Month
  4. Where Each Piece Fits: Geography, Mechanics, Trust, and the Last Mile
  5. Who This Is for, and What Changes Either Way

The nine disciplines

Everything Under Internet Marketing Service

The ad manager here never opened the blog calendar nobody else touched.

Internet marketing service — nine tools, cleaned and in order — Caleb Schallert.
Nine services, one bench. Each one has a job, and they get used in order.

Local SEO

A nearby search sees the map pack first, built on a complete Google Business Profile.

National SEO

One hub page anchoring a topic can outrank a pile of thin city pages, which is the whole idea behind national SEO.

International SEO

A Spanish-language landing page written for the market that reads it is what international SEO looks like before hreflang tags or anything else gets checked.

Paid Ads (PPC)

Negative keywords trimmed weekly are what keep Google and social ads from paying for clicks that were never going to convert.

Content Marketing

Posts built around one topic, each carrying its own keyword, are what content marketing looks like when nothing on the site competes with itself.

Lead Generation Funnels

Every form fill gets logged in the CRM by Monday, tied back to the exact search term that produced it, which is the job lead generation is built to do.

Technical SEO

Crawl budget gets wasted on pages nobody should be indexing, and fixing that is where technical SEO starts before anything else gets a fair shot.

On-Page SEO

Title tags that don't match what the page is meant to rank for get caught here, which is what on-page SEO means before a visitor or a crawler sees anything else.

Off-Page SEO & Link Building

I earn backlinks and citations through cold outreach and content worth citing: off-page SEO and link building, never bought in bulk from a link farm.

One accountable plan

Why This Can't Be Nine Disconnected Vendors

You can end up with an SEO freelancer and a paid-ads agency who each answer to a different manager.

  • One blog post and one service page end up fighting Google for the identical term.
  • A page can sit live for months and never once get crawled at all.
  • A page built in React can render perfectly in the browser and still hand Google's crawler an empty shell, the whole product grid missing from the cached copy.
  • ChatGPT and AI Overviews now skip a site with the same authority gap Google flagged.

More than once, a new blog post has launched targeting the exact phrase a service page already owned, and neither one outranked what a single owned page would have. Multiply that across a year of separate vendors making separate calls, and pages end up fighting each other while whole topics sit uncovered.

Because nobody owned the whole picture, I keep finding pages that never got indexed and title tags that never earned a click.

The process

How Delivery Actually Works, Month to Month

Each month starts with an audit.

  • You see the whole map before I write a single word.
  • I protect what already ranks first.
  • Once that map is set, I work every channel against it, from the content on your pages to the ads you pay for.
  • Your monthly report is where I tie every lead, call and form fill back to that map.

I give each keyword to the page that should own it, and one audit turned up a homepage still targeting a service the business had quietly stopped offering.

Internet marketing service — blank tags on a wire, four ticked, seedlings maturing beneath them — Caleb Schallert.
A month is a row of tags. Four get ticked, and you can see the seedlings grow under them.

One plan, not nine

Where Each Piece Fits: Geography, Mechanics, Trust, and the Last Mile

A well-built page still misses if nobody nearby is searching for it, and a nearby search still misses without the page.

  • Skip one mechanic and the others end up working harder for less.
  • A new content piece gets checked against everything already ranking first.
  • You get SEO and SEM from the same keyword research, even though they pay off on different timelines.
  • I show you the lead count even when it's smaller than the traffic, because traffic with no calls behind it tells you nothing.

I measure lead generation harder than anything else, and it started when I inherited an ad account that sent clicks for months to a contact form nobody was checking.

Who this is for

Who This Is for, and What Changes Either Way

You start with a free audit, and you don't sign a contract to get it.

  • The first call includes a full audit, and I keep the pitch out of it.
  • After a year on one plan, your channels start lifting each other.
  • You won't know which of nine invoices moved a number.
  • Your content keeps earning after an algorithm update when I build the architecture correctly, with one keyword going to one page, before anyone writes.

I inherited an account that paid separate invoices which nobody had added into a single plan. I don't guarantee first-page rankings, and I'd be careful with anyone who does.

I don't sell shortcuts, and I won't skip the audit to look faster.

Internet marketing service — two plots split by one low fence: tended on the near side, weeds on the far side — Caleb Schallert.
Same soil, same season. One plot got tended. That is the whole difference.

Here’s what I build for you.

Audit

See what's happening today

Build

Do the work that moves the number

Prove

Show the data, not promises

How the work goes, start to finish: audit, build, prove.

A few things I build:

  • Local SEO
  • National SEO
  • International SEO
  • Content Marketing
  • Lead Generation
  • Technical SEO
  • On-Page SEO
  • Off-Page SEO
  • Link Building
  • Social Media Management
  • Brand Identity & Voice
  • For Farms
  • SEO Services
  • Email Marketing Services
  • SEO Consulting Services
  • SEO Audit Services
  • Reputation Management Services
  • AI SEO Services
  • Conversion Rate Optimization Services
  • Content Writing Services
  • Copywriting Services
  • Enterprise SEO Services
  • YouTube SEO Services
  • Google Business Profile Optimization
  • Digital Marketing Consulting
  • Marketing Analytics Services

20 straight answers

Frequently Asked Questions

These only live on this page. If yours isn't here, ask me below.

The Basics

What Is an Internet Marketing Service?

It's one partner, and I answer for getting you found and chosen online, from search and ads to content and the funnels that turn a visitor into a call.

Is SEO the Same Thing as Internet Marketing?

SEO is the biggest piece of the plan. I lead with it because it earns visibility without paying per click, and I run ads, content and email around it.

How Important Is SEO Inside an Internet Marketing Plan?

It keeps working when the ads stop. The phone kept ringing through one stretch when ad spend was paused, since the organic listing never stopped showing.

How Does the Rest of Internet Marketing Help SEO Rankings?

Ads showed which keyword converted before SEO ever chased it.

Do You Only Work With Businesses Near Houston?

If you're outside Houston, that's fine; I'm based here and work with businesses anywhere in the world, remotely, or in person when the work calls for it. So everything I do happens online (audits, builds, campaigns, reporting), and where you are matters less than whether we're a fit.

What's Included

What's Included in Your SEO and Internet Marketing Services?

If you want the full list, strategy comes first, then execution. The pieces are keyword and market research, site architecture that never cannibalizes itself, on-page and technical SEO, and content. So they also include local SEO, national or international SEO when this is the goal, paid ads, lead-generation funnels, and straight reporting.

Show 14 more questions

Is Local SEO Part of This, or a Separate Service?

If you're deciding whether it's bundled, it is, partly. Local SEO is its own discipline (your Google Business Profile, reviews, citations, service-area pages), and it has its own page on this site because the work is specific. So it's delivered under the same plan, by the same person, and your local and organic efforts pull in one direction.

Do You Build the Strategy, or Just Execute Mine?

If you already have a strategy, I'll pressure-test it and tell you where it leaks. Before anything goes live I map what each page of your site is meant to rank for, where your buyers search, and which channel should carry which job.

Do You Write the Content, Too?

If content is part of your plan, I write it myself, working from the keyword that page already owns. I've caught a blog draft chasing the exact term the service page already ranked for. It never published. Every page and post carries its own assigned keyword nobody else on the site is chasing, so your content builds trust and rankings instead of adding more words on top of pages that already carry the weight. Tools speed up the research and the first draft; I decide what ships and edit every word before it does.

Do You Run Paid Ads as Well as SEO?

Conversion goal errors drained an ad account's budget for a year.

Results and Timing

How Long Before Internet Marketing Starts Working?

Paid campaigns move first, and a noon launch once brought a same-day call.

Can You Guarantee First-Page Rankings?

Google doesn't sell first-page guarantees, so what stays constant is the SEO and web design work done since 1998.

How Will I Know It's Working?

Monthly reports sat unopened here once, until the invoice showed up behind them, the numbers nobody had checked all along. Reporting comes straight from Search Console and lead records anyone can pull on their own.

Does This Work for a Small Business, or Only Bigger Companies?

Smaller operations make up most of who this is built for, a single-location dentist gets the same map as a company with locations across the state. The strategy just scales down, fewer pages to manage and a Google Business Profile that works before anything else gets touched.

What Is the Free Growth Audit, Exactly?

Leaks get found first. That's the whole point of the free growth audit, a close look at your site and search presence, where leads are slipping and what's holding rankings back. You get findings you can read in one sitting.

Working With Me

How Much Does an Internet Marketing Service Cost?

If you want a number up front, there isn't one; it's quoted per business, because a local practice and a national company need different work. After the audit you get a written scope with the exact deliverables and the monthly investment.

Do I Have to Sign a Long Contract?

Contract clauses once kept billing a business after the work stopped.

Who Does the Work?

Nobody hands your account to a junior; I do the work myself, with AI agents built for research and reporting and specialists brought in only when a project needs them.

Can You Work With My Existing WordPress, Shopify, or Wix Site?

Existing WordPress sites get fixed and sped up without a rebuild.

How Do You Use AI in Internet Marketing?

If you're curious where AI fits, it handles the drafting and the checking, and I handle the deciding. Tools pull the research, map the keywords, and write a first pass at a report before I open it. I've sent a draft back more than once because a number in it didn't match Search Console. It's the same system I use to run my own sites, including this one.

Want the thinking behind the work? Explore the marketing guides: the informational side of this service, in plain English.

Why Choose Me for This Work

I've watched a business run SEO out of one office and ads out of another, canceling each other out. This comes from a builder who has done SEO and web design since 1998; here's the story.

What Clients Say

I don't have client reviews on this page yet; here's how I earn them.

What's Included

Internet marketing service on this site starts with local and national SEO built to one plan instead of five vendors pulling five directions. I run content marketing and lead-generation funnels off that same plan. International SEO joins once a market is ready for it. The internet marketing blog breaks each of those pieces down in plain English.

If you want it straight from the source, see: How Search Works (Google Search Central).

Let's talk

Let's Talk

Bring the last invoice from each vendor you pay and here's how to reach me.

"Everyone is welcome. This is bigger than me."