PPC Management
PPC Management Services Built Around Cost per Lead, Not Clicks
Weekly, I check your Google Ads account and cut wasted spend before autopilot takes over.
PPC Management Services Start With Your ZIP
This means someone in your Google Ads account every week, tightening keywords and cutting waste on purpose, not letting the account run on autopilot. Give me your ZIP and I'll tell you what's realistic for your budget.
On this page
The components
What's Included in PPC Management Services
You get one ongoing job with several parts, listed roughly in the order I build and watch them.
Keyword Research & Match-Type Strategy
The keyword list lines up with what the site already ranks for.
Ad Copy & Extensions
Every ad runs against a new version instead of sitting unchanged for months. Sitelinks and callouts fill it out and feed the Quality Score (Google Ads Help) that sets what you pay.
Bid & Budget Management
Budget moves toward the converting keyword and away from Google's automatic bidding.
Negative-Keyword Maintenance
Negative-keyword lists left untouched since week one quietly leak money until cut.
Conversion Tracking Setup
You can't see the converting keyword when conversion tracking counts a page view.
Landing-Page Alignment Check
First, I flag any click that lands on the wrong page.
The process
How I Deliver It, and Who It Fits
Account audits come before any setting changes.
- I run the account audit before I tune a single setting.
- Keyword strategy has to line up with what your site already owns.
- The negative-keyword list gets maintained on a set cadence, not once and forgotten.
- A landing page gets tested against the ad's exact promise first.
- One number leads every report I send, what a lead cost this month.
How I Deliver PPC Management, Step by Step
- I audit the account and search-terms report first.
- Once the audit is done, I build the keyword research and match-type strategy to line up with your site.
- I write and test ad copy and extensions against a control.
- Each week I maintain your negative-keyword list on a steady cadence, so old waste stops leaking money.
- I check each landing page against its ad.
- For bids and budget, I go by your cost per lead instead of the platform's recommendation.
- Your monthly report shows cost per lead first, then the top and bottom keywords, then what changed and why.
Who This Fits, and What Changes Either Way
You already run ads and haven't opened your search terms report in months? That's who I built this for.
Where this fits
PPC Management vs. Google Ads Management and Facebook Ads
Google Ads and Facebook Ads get one strategy from me, and both work off the same list.
- On Google Ads I work on Quality Score, because that's what Google's own auction rewards.
- On Facebook Ads I set up the pixel, pick the audiences and test the creative.
- Retargeting comes second for me, after the first channel is bringing in traffic worth calling back.
- I'll tell you when the offer isn't working yet, since ads only make a working offer louder.
I run every platform off one budget and only pour spend onto soil that works, which means solid local SEO or a landing page built to convert.
What a report shows you
What a Monthly Report Actually Shows You
Every monthly report ranks results by cost per lead.
- Top keywords and ad groups, ranked by cost per lead.
- I list every negative keyword I added and why.
- You can see where the budget moved that month and what made me move it.
- A new account also gets the week-one audit findings and its baseline numbers.
I report leads you can trace back to a keyword and what the alignment check found, and I skip impressions and reach numbers.
Where I draw the line
What PPC Management Does Not Include
PPC management stops at the lines below.
Search ads catch people mid-question. Facebook ads management reaches the ones who are scrolling instead of searching, and most accounts earn their keep running both against the same numbers.
No Guaranteed Cost per Lead
I don't put any cost-per-lead number on paper until the audit is done.
No Landing-Page Rebuild Bundled by Default
I flag a weak landing page during the alignment check, and a rebuild is its own project.
Not a Replacement for SEO
PPC keeps you visible only as long as the budget pays for it, while a technical SEO fix I finish once keeps paying for years.
No Long-Term Management Contract
I've never liked lock-ins from either side of the table, so you can leave in month three and keep the ad accounts, the data and the creative.
Here’s what I build for you.
Audit
See what's happening today
Build
Do the work that moves the number
Prove
Show the data, not promises
A few things I build:
- Facebook Ads Management Services
- Retargeting Services
- Display Advertising Services
12 straight answers
Frequently Asked Questions
These only live on this page. If yours isn't here, ask me below.
What PPC Management Services Include
What Does PPC Management Include Month to Month?
I work in your live account every week, on the keywords, the ads, the tracking and the landing pages, and I send you a cost-per-lead report each month.
Do You Manage Google Ads, Facebook Ads, or Both Under PPC Management?
Both, and I run them under one strategy instead of two separate silos. This is the umbrella covering my approach across platforms. Google Ads management and Facebook Ads management are the platform-specific execution underneath it, built off the same keyword and audience data instead of two disconnected accounts.
What's the Difference Between PPC Management Services and Hiring a PPC Agency?
Reporting cadence is what separates the two terms. That person either reports cost per lead daily or hands over a dashboard of clicks called a strategy.
Do You Build New Landing Pages as Part of PPC Management, or Just Manage the Ads?
I check that each landing page matches its ad. A new page is its own scoped project, and I never add it to your invoice without your sign-off.
Budget, Results, and How It's Measured
How Much Should I Budget for PPC Management to See Results?
Market competitiveness sets the budget, reviewed against your account and competitors' spend before any number gets quoted.
How Do You Measure Whether PPC Management Is Working?
Cost per lead, tracked to the platform, the campaign, and the exact ad, not impressions or clicks alone. I connect that to your lead records, not just what the ad platform reports, because a platform has every incentive to make its own numbers look good.
Show 6 more questions
How Fast Will PPC Management Start Producing Leads?
Leads can start within days of launch, while the first weeks mostly gather clean data on which ad copy converts.
What Happens to My Ad Account If I Stop Working With You?
You keep the account and the data, and no contract holds you here.
How It Compares and Fits With the Rest of Your Marketing
How Is PPC Management Different From Just Running Google Ads Myself?
Anyone can turn a campaign on, but I stay in the account daily to keep match types tight, since a campaign left alone quietly bleeds money.
Does PPC Management Replace SEO, or Work Alongside It?
SEO and PPC work together in the same plan. A keyword converting well in paid search is often worth an SEO push too.
What's the Difference Between PPC Management Services and Google Ads Management Specifically?
I treat PPC management as the plan across every platform, and Google Ads management as the part I run inside Google's auction.
Do You Offer Retargeting as Part of PPC Management, or Is That Separate?
Yes, it's part of it. I add retargeting once your PPC or Facebook Ads account has enough traffic worth bringing back, and until then I stick to PPC management.
Why Choose Me as Your PPC Agency
Most negative-keyword lists I open have sat untouched for months, quietly leaking money. This comes from a builder who has done SEO and web design since 1998; here's the story.
PPC Agency Reviews
I don't have client reviews on this page yet; here's how I earn them.
What's Included With a PPC Agency Engagement
PPC management services here cover keyword research and ad copy with extensions. Negative-keyword maintenance and conversion tracking run alongside a landing-page alignment check. The internet marketing blog goes deeper on how paid and organic search work together.
If you want it straight from the source, see: Quality Score (Google Ads Help).
Let's talk
Let's Talk
Export the account you're paying too much to run, and here's how to reach me.
"Everyone is welcome. This is bigger than me."
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