Marketing Strategy
Digital Marketing Consulting for Teams That Need the Map
With digital marketing consulting, I hand your team the audit and the written plan, then check it against what happened every month.
Digital Marketing Consulting Starts With Your ZIP
That means I hand your team the audit and the sequence to run it in. Give me your ZIP and I'll tell you what's realistic first.
On this page
The components
What's Included in Digital Marketing Consulting
Here's the full range, roughly in the order I build and watch it.
The Audit, From Your Real Data
I take a full look at what's already running, starting with your site and your SEO. From there I check the ads, the content, the email list, and the social accounts too, all pulled from your own analytics and Search Console data, not a checklist run from the outside.
The Architecture
Your map shows which page ranks for which search term, built on the one-keyword-one-owner rule, because two pages fighting over one term is the gap I find most.
The Build-Order Sequence
I rank the build order by which item earns a defensible result soonest, and you read it in a shared Google Doc.
A Written, Prioritized Plan Your Team Keeps
Your team can open the written plan in six months and still follow it, because it covers every channel already in play.
Direct Working Sessions With Whoever Executes
I spend time with your marketer, developer, or existing agency on a working Zoom call, so the plan survives past the meeting it was handed over in. The goal is a team that can run the plan itself once sessions end.
The Monthly Review
Each month the review checks the plan against a shared Google Sheet, catching a campaign still running on a dead offer.
The process
How I Deliver the Plan, Step by Step
The same order runs against your live Search Console data.
- I run the audit on what's already running, straight from your analytics and Search Console accounts.
- You get an architecture I build as a keyword-to-page map, so no two pages compete for the same ranking.
- Every item in your written, prioritized sequence comes with the reason it sits there.
- Whoever executes, in-house or at your existing agency, gets direct working sessions with me.
- You and I work through the top few priorities in a first session, so the handoff never turns into theory nobody used.
- I run a monthly review that checks the plan against what shipped and what moved.
Who this is for
Who This Fits, and What Changes Either Way
This fits a team that executes well and needs a target.
- A written architecture and a build-order sequence are missing.
- Ask around the table. Can anyone say which page should rank for what?
- A plan nobody executes is worth the same as no plan.
- Accountability for the plan is what makes it compound.
One discipline runs the SEO and web design work I've done since 1998, and a plan with an owner still compounds.
The plain lines
What This Consulting Engagement Does Not Include
A few plain lines, stated up front about how this works.
No Hands-On Execution Bundled by Default
I hand you the audit, the architecture, and the plan. Writing your content or running your Google Ads account isn't included by default. The full internet marketing service is the separate engagement for both plan and execution.
No Guaranteed Rankings or Results
Your full audit and sound architecture come from me, but I don't guarantee any rank or result.
No Long-Term Contract
You keep the plan, and I never tie you to a long-term contract.
No Client Names, No Invented Numbers
I don't publish client names or a case study dressed up with a number I can't stand behind. If a plan worked, it shows up in your own Google Analytics reporting.
Prices Quoted per Engagement
I don't publish prices for this work. A one-person team running a single Shopify store and a five-person in-house department aren't buying the same scope. I price it once I've seen your channels.
Here’s what I build for you.
Audit
See what's happening today
Build
Do the work that moves the number
Prove
Show the data, not promises
A few things I build:
- Local SEO
- National SEO
- International SEO
- Content Marketing
- Lead Generation
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Link Building
- Social Media Management
- Brand Identity & Voice
- For Farms
- SEO Services
- Email Marketing Services
- SEO Consulting Services
- SEO Audit Services
- Reputation Management Services
- AI SEO Services
- Conversion Rate Optimization Services
- Content Writing Services
- Copywriting Services
- Enterprise SEO Services
- YouTube SEO Services
- Google Business Profile Optimization
- Marketing Analytics Services
16 straight answers
Frequently Asked Questions
These only live on this page. If yours isn't here, ask me below.
What This Consulting Engagement Includes
What Does Digital Marketing Consulting Include?
The engagement covers the audit, the architecture, and the sequence, and I don't publish your pages or run your ad accounts.
Is Digital Marketing Consulting the Same as Hiring a Digital Marketing Consultant Full Time?
No, because a full-time consultant sits inside your business as staff, and I give you a scoped engagement without the salary or the long-term commitment.
Do You Consult on Every Marketing Channel, or Just SEO?
Yes, I cover every channel already in play, with SEO and paid ads moving first and the rest joining the same sequence. SEO consulting services is the SEO-only version.
How Is This Different From Hiring a Full-Service Marketing Agency?
A full-service agency executes the work. It writes the content, runs the ads, builds the pages. But this hands you the plan instead, and teaches your own team or existing agency to run it. Some businesses want both from the same person; the full internet marketing service is that separate, larger engagement.
Who This Fits and How It Works
Who Is Digital Marketing Consulting For?
I'd point to a business that already has the hands. An in-house marketer, a developer, a small team, or an existing agency, but nobody setting the direction all of it should run toward. And it fits an owner who wants to understand what's happening across their channels before handing anyone else the keys.
Do I Need an In-House Team Already, or Can I Hire the Execution Separately?
Either works, in my experience. Some clients already have a marketer or developer ready to run the plan. Others hire a separate freelancer or small agency once the plan exists. What matters is that someone credible is accountable for executing it; a plan with no owner behind it doesn't move anything, no matter how good the strategy is.
Show 10 more questions
How Often Do We Meet, and What Happens in a Monthly Review?
It opens with the audit, then settles into a monthly review that checks the plan against what shipped and what moved.
What If My Team Can't Execute What the Plan Says?
That gap calls for outside help on that piece, or the full internet marketing service, where I execute alongside the plan.
How It Compares to Other Consulting
What's the Difference Between Digital Marketing Consulting and Business Consulting?
Business consulting services is broader and not channel-specific. I come into your office to help organize the team, the workflow, and the operating systems running the whole business. This is narrower, the audit, architecture, and sequence across your own marketing channels specifically. Some businesses need both; most need one or the other.
What's the Difference Between Digital Marketing Consulting and SEO Consulting?
SEO consulting services, planned for its own page, is the search-only version, for a team already committed to SEO as the channel that matters most. This is the wider plan across every channel already in play, so paid and content point the same direction SEO does, and email and social follow instead of running as disconnected bets.
Can Digital Marketing Consulting Turn Into Full-Service Execution Later?
It often does, once the plan proves itself. Some clients want the map first and decide later whether to execute it themselves or hand the building to me. There's no pressure either direction. The plan is yours to run with regardless of what you decide next.
Do You Consult Remotely, or in Person?
Both, depending on what the engagement needs. The audit and the written plan work fine remotely. Working sessions with your team can happen over video or in person, whichever gets your team to follow the plan. I'd rather match the format to what your team will use than force one approach on everyone.
Practical Questions and Results
How Is a Marketing Strategy Consulting Engagement Structured?
The audit opens the engagement, and a monthly review carries it forward.
How Fast Will I See the Plan, and How Fast Should I Expect Results After We Execute It?
Paid-channel fixes can show up within weeks, while a content and SEO sequence compounds over months, and the timeline comes once your channels are in view.
What Happens If the Market or My Business Changes Mid-Plan?
I change the sequence at the monthly review, because markets move.
Do You Guarantee the Plan Will Work?
No, I can't guarantee it, because what happens after handoff depends on how your team carries out the plan.
Want the thinking behind the work? Explore the marketing guides: the informational side of this service, in plain English.
Why Choose Me for This Work
Most accounts I've opened are still running exactly as originally set up, with nobody checking whether they worked. This comes from a builder who has done SEO and web design since 1998; here's the story.
What Clients Say
I don't have client reviews on this page yet; here's how I earn them.
What's Included
Digital marketing consulting covers the audit and the architecture. A written sequence to run it in comes next, checked monthly against what happened. The internet marketing blog goes deeper on how that plan gets built.
If you want it straight from the source, see: creating helpful, reliable, people-first content (Google Search Central).
Let's talk
Let's Talk
Summarize the vendor pitch you weren't sure about, and here's how to reach me.
"Everyone is welcome. This is bigger than me."
From the Journal
I've written about the audit and the sequence in the Journal. The monthly check is there as well. Start with whatever's keeping your own team from running the plan yet.
Master
Internet Marketing Guide 2026: How Businesses Get Chosen
Internet marketing is every channel a business uses to get found, trusted, and chosen online in 2026: SEO, content, ads, funnels, and AI search.
Cornerstone
What Is Digital Marketing? The Whole Answer, in Plain English
What is digital marketing, in plain English: what it covers, what it costs, how long results take, and how the channels fit together.
Pillar
On-Page SEO: What You Control on Your Own Pages
On-page SEO is every ranking factor you can edit directly: titles, headings, content, links, and how to check each one yourself.