Video Marketing
Video Marketing Services
I write down where each video runs before anyone points a camera.
Video Marketing Services Start With Your ZIP
This decides what gets made, where each cut runs, and whether it earns you a lead instead of sitting on a channel nobody visits. Give me your ZIP and I'll tell you what's realistic for your plan.
On this page
What it is
What Video Marketing Services Actually Cover
I decide what gets made before I decide anything else.
- You probably have video sitting somewhere right now that never had a plan attached to it.
- I write each YouTube title and description for the words people search, because YouTube is a search engine.
- You get schema and a calendar spot for each video.
- I look at leads first.
A video with no distribution plan behind it is a cost with nothing on the other side of the ledger, and I've inherited a few of those from clients switching over. Because I've built websites since 1998, this fits the same engine I run for everything else on this site. The planning and distribution happen here. And the filming happens through whichever kind of video the plan calls for, a longer piece for the site, a paid ad, or short native content for social. This page covers the strategy. But the production lives on its own page once the plan says which type you need.
The components
What's Included
Here's what a video marketing plan covers, piece by piece.
Content Mapped to the Buyer's Journey
I place each video at the stage where your viewer stands in the buyer's journey, so the opening lands.
A Distribution Plan Before the Camera Rolls
Before the lens moves, I pick a home for each cut.
YouTube Written Like a Search Engine
I write your YouTube titles, descriptions and captions like a web page, since some people never search Google.
Video Schema, Built Against Google's Own Guidance
A VideoObject block tells a search engine what a video covers, built against Google's own guidance on video SEO.
A Calendar With a Ship Date
Every video goes on the same calendar with a ship date attached. Skip that and it slips in the first busy month.
Production Coordinated to the Plan
I coordinate social media video production.
A Report at Day Thirty
At thirty days you get a report tying views and watch time to leads.
The process
How I Deliver It
I write the plan down before the camera comes out.
- Map the video against the buyer's journey and the content plan already built for your site.
- Build the distribution plan, meaning site, YouTube, social, ads, and email, before a single frame gets shot.
- Bring in whichever production the plan calls for, so the strategy and the camera work stay in the same conversation.
- Write titles, descriptions, and captions the way I'd write on-page SEO, because YouTube runs its own search engine.
- Place the finished video everywhere the plan named, not wherever happens to be easiest that week.
- Report back at day thirty on views, watch time, and the leads the video produced.
Who it's for
Who This Is for, and What Changes Either Way
I usually start with a channel of video that has no plan.
- Runs alongside content marketing, the written half of the same calendar.
- A cut often becomes ad creative once the advertising side needs something new.
- A modest shoot with a solid plan probably beats an expensive one with nowhere to go.
- The plan gets revisited every quarter against what the report showed.
I plan it beside content marketing services on one calendar and turn each cut into ad creative for the advertising agency side.
Boundaries
What I Do Not Do
A few lines worth stating up front.
Where My Part Stops and Production Starts
This page plans the strategy, what to make and where it goes. I've turned down shoots that needed a crew my simple setup couldn't cover, and pointed those to a dedicated production page instead, corporate, commercial, or social video, each scoped on its own page.
AI-Produced Samples Get Labeled
Where a sample referenced from this page came out of a generation tool, I say so on the page that shows it. I never let a viewer assume generated footage ran for a paying client when it didn't.
No Promised View Count or Ranking
The distribution plan and clear measurement are what get handed over. No number gets promised before the analytics are even open.
Your Social Accounts Are a Separate Job
Publishing and day-to-day posting live under social media management. This page decides what gets made and where it should run. Running the accounts day to day is ongoing, separate work with its own scope and its own page.
Here’s what I build for you.
Audit
See what's happening today
Build
Do the work that moves the number
Prove
Show the data, not promises
A few things I build:
- Corporate Video Production
- Commercial Video Production
- Social Media Video Production
15 straight answers
Frequently Asked Questions
These only live on this page. If yours isn't here, ask me below.
Video Marketing vs. Video Production
What's the Difference Between Video Marketing and Video Production?
Video production is the physical work, filming and editing the footage. Video marketing services sits on top of that, deciding what to make, where it runs, and how you'll know whether it worked. Because I've watched production run without a marketing plan behind it, and the file just sits there afterward with nowhere to go.
How Do You Decide What Type of Video a Business Needs?
I start with where your buyer stands. Someone who's never heard of you needs a different opening than someone already comparing you to two competitors in another tab, and that call comes from the same keyword and content plan I'd build for the rest of your site. So I've made the wrong call on this once, early on, and rebuilt the plan around it since.
Do You Work as a Video Marketing Agency, or as Part of a Bigger Internet Marketing Plan?
I run video marketing services as one part of the engine I run for SEO, content, and ads, so the same person planning your video plans the rest of the account too. Nothing sits off in its own silo where nobody else on the account can see it. And some people search for video content marketing services looking for exactly this, under a different name.
Do You Need a Big Production Budget Before Video Marketing Makes Sense?
No budget number decides this on its own. A modest production with a working distribution plan behind it has probably outperformed an expensive shoot with nowhere to go, more than once. Start with the plan; the budget conversation gets easier once you know exactly where the video is headed.
Does Video Marketing Replace Paid Advertising, or Work Alongside It?
Alongside it, in almost every account I've run. A strong video gives the advertising side something to run as creative, and paid placement gives a well-planned video reach it wouldn't get sitting on its own. So I plan the two together instead of treating video like a swap for a media budget.
Distribution: Where Video Goes
Where Should Marketing Video Be Placed Once It's Made?
Placement follows wherever the plan says the viewer is, decided before the camera rolls. A finished video never waits for a home.
Show 9 more questions
How Do You Use YouTube as a Search Engine Instead of Just a Video Host?
I write titles, descriptions, and captions aimed at the exact phrase a searcher types into YouTube's own search bar, the way I'd write on-page copy for Google. A large share of the people looking for what you do never open Google at all. They open YouTube first, and a video built to be found there reaches that whole audience.
Do You Write Video Schema Markup for Search Engines?
I build a VideoObject block that tells a search engine the duration, the thumbnail, and what the video covers, built against Google's own published guidance instead of a guess. It's what lets a video surface in results on its own, instead of sitting invisible next to the text about it.
Does Sharing a Video on Social Media Count as a Distribution Plan?
Sharing it once is one channel, not the whole plan. A working distribution plan maps a video across the site, YouTube, social, ads, and email together, and decides which of those a specific video belongs on. But I've seen a video posted once and called a strategy, and it wasn't one.
The Calendar and Production Hand-Off
Do You Build a Video Content Calendar, or Produce Clips One at a Time?
I build a working calendar with ship dates, mapped onto the same schedule the rest of your content already runs on. A calendar is probably the one thing that keeps a video plan alive past the first busy month, and I've watched plans die exactly there when nothing forced them back onto a schedule.
Who Films the Video Once the Strategy Is Set?
I coordinate it myself, using whichever production the plan calls for.
Can Existing Footage Be Reused Inside a New Video Marketing Plan?
Sometimes, as raw material, though footage built for one purpose rarely repurposes cleanly for another without solid editing, sometimes a full re-cut. I'll tell you straight whether what you already have is worth reusing or whether starting fresh costs less in the end.
Measurement and What to Expect
How Do You Measure Whether Video Marketing Is Generating Leads?
I track the lead tied to a specific video, the number that pays the bills.
What Does My First Video Marketing Report Show?
Thirty days after a video goes live, you get views and watch time next to leads attributable to that video, a comparison of what got watched against what moved. I won't hand you a vanity number and call it a result.
Do I Need a Video for Every Stage of the Buyer's Journey?
Not every business needs a full slate, and I won't sell you three stages of video if your audience only needs one. Some businesses need all three, awareness, comparison, and decision; others do fine with one strong video placed correctly. So the content plan already built for your site tells us which.
Why Choose Me for a Video Marketing Agency
One inherited video arrived with no distribution plan behind it, already dead weight. This comes from a builder who has done SEO and web design since 1998; here's the story.
Video Marketing Agency Reviews
I don't have client reviews on this page yet; here's how I earn them.
What's Included With a Video Content Marketing Plan
Video marketing services here start with buyer's-journey mapping and a distribution plan. YouTube gets treated like the search engine it is, and the month-one report ties to leads. The internet marketing blog goes deeper on how video content gets found.
If you want it straight from the source, see: video SEO best practices (Google Search Central).
Let's talk
Let's Talk
Describe the moment in your last video where viewers dropped off, and here's how to reach me.
"Everyone is welcome. This is bigger than me."
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Everything I write about this lives in the Journal. Start with the search terms your buyers are already typing into YouTube.
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